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PYLON LAUNCHES LARGEST CONSUMER MARKETING PROGRAM TO DATE
Pylon is rolling out its largest and most ambitious 360° integrated marketing program to date, including 2 national TV commercials, radio, digital, and a Facebook and Instagram social media campaign that has reach 5M consumers in 2weeks and the whole program aims to drive 500M impressions.

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PYLON LAUNCHES LARGEST CONSUMER MARKETING PROGRAM TO DATE.
Pylon Debuts It’s New Ad Campaigns For Launch of New Michelin Wiper Blade Lines.

Deerfield, FL., November, 05 — Pylon is rolling out its largest and most ambitious 360° integrated marketing program to date, including TV, radio, digital, and social media campaigns. The program aims to drive brand awareness and adoption for the company’s line of MICHELIN® brand premium wiper blades.

Charged with growing the MICHELIN® wiper brand in the North American market, Pylon is taking its marketing and advertising strategies to new heights, kicking off its launch with 2 national TV ads.

The first of the two major ad campaigns, the Hugs commercial, is a national TV campaign which focuses on family, safety, and how MICHELIN® wipers hug your windshield in the same way MICHELIN® tires hug the road. It draws on the legacy of the brand and aims to better elevate consumers association of the Michelin brand with the MICHELIN® wiper blade segment.

This October, Pylon also launched a second national TV campaign for its MICHELIN® wiper blade segment. The campaign, Real World Tested Real World Performance, shows that the company doesn't just make marketing claims, it stands behind its innovation and technology, putting its wipers to the test, under real-world extreme conditions. The new line of MICHELIN® silicone beam wipers are engineered to outlast the most extreme weather conditions, withstanding temperatures ranging from -80°F to +195°F.

Both commercials are slated to air on major networks, cable, primetime and during football and basketball coverage on ABC, ESPN and ESPN2.

In addition, Pylon has partnered with German world record driver, Rainer Zietlow setting a new long-distance world record on the world’s longest road, the Pan-Americana Highway. Stretching more than 16,000 miles through 14 countries from Alaska to Argentina, Zietlow broke the world record while putting the MICHELIN® Endurance XT Advanced Silicone Wiper against the most extreme elements.
Zietlow’s journey was captured and is featured in a national radio campaign hitting airwaves this fall.

“Pylon is intent on expanding Michelin’s position as the market leader in premium wipers,” said
Mike Fretwell, Pylon CMO.

The Real World Tested Real World Performance campaign is also extending into a super charged multichannel social media campaign, reaching shoppers across Instagram and Facebook. The social campaign is part of a greater strategy to engage shoppers with the iconic brand beyond brick and mortar. The social media campaign hit Facebook and Instagram in October and has already driven over 50,0000 shoppers to the company's retail partner within the first two weeks of launch.

Pylon is doubling its advertising spend throughout its 2019-2020 season and expects that the new consumer marketing program will garner over 500M impressions across TV, radio, and social media.

DUB co-founder and entrepreneur Myles Kovacs will conduct interviews on the SEMA Education STAGE, a new 2019 SEMA Show feature where Showgoers will be able to hear from leading experts.

SEMA SHOW EDUCATION EXPANDS TO THE SHOW FLOOR,
REWARDS POWER USERS
-- Program rewards and encourages Showgoers to attend multiple sessions --
-- New STAGE makes it easier than ever for Showgoers to hear from industry leaders and experts --

DIAMOND BAR, Calif. (Oct. 29, 2019) – The 2019 SEMA Show Education program includes more than 100 seminars designed to help business owners and industry professionals be more competitive and knowledgeable about how to succeed in the $45 billion automotive aftermarket. Back by popular demand are free professional headshots for all Showgoers and Power User cards that reward those attending three or more seminars. A new feature is the the SEMA Education STAGE, where Showgoers will be able to hear from leading experts without leaving the Show floor.
“SEMA Showgoers and their business will benefit from hearing unfiltered, candid insights from business experts and their peers in the industry,” said Zane Clark, SEMA Senior Director of Education. “The seminars are a great resource in helping Show attendees translate the innovation found on the trade show floor to success back in the office.”
Among the features of this year’s SEMA Show Education program:

The STAGE, featuring DUB Co-Founder and entrepreneur Myles Kovacs. With interviews hosted multiple times daily, Kovacs will join top industry professionals and personalities as they participate in intimate conversations that will inspire, motivate and cultivate. Produced in partnership with SEMA’s Wheel & Tire Council (WTC), the STAGE will address topics such as wheel and tire trends, best practices, marketing and sales.
Free professional headshots to all attendees and exhibitors. Headshots will be taken Nov. 5-8. At the STAGE, where Showgoers will have the opportunity to quickly touch up their photo and have it emailed to them right away. It’s recommended that participants come prepared and dress professionally.

The QUAD. At the QUAD, across from the SEMA Members Lounge - North (N251), Showgoers can pick up their Power User Card, earn free SEMA swag, attend educational seminars and learn about career opportunities. To become an Education Power User, Showgoers are required to attend three seminars, where they will receive a card-hole punch from a room ambassador. Once all three seminars are attended, they can return to the QUAD to pick up their limited-edition SEMA swag.
New retail learning track: Retail Next. Focusing on the market segment’s critical and ever-evolving role in the automotive distribution channel, Retail Next seminars will provide attendees with practical solutions addressing increased competition, financial management and the path to purchase.
Women Driven learning track. Powered by the SEMA Businesswomen's Network (SBN), the seminars are aimed at building a community of female professionals and allies who can learn from one another’s experiences by highlighting issues that women currently face in their careers and the skills critical for their success.
Also available are learning tracks on tires and collision repair that are created through a partnership with the Society of Collision Repair Specialists (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Tire Industry Association (TIA).

"The SEMA Show is the only place where can you take part in such a valuable and comprehensive learning experience, taught by industry leaders and business experts from all over the world,” said Tom Gattuso, SEMA Vice President of Events. “The seminars are open to all Showgoers with credentials, and most education seminars are available free of charge.”
To view the entire 2019 SEMA Show Education program, which begins the day before the official opening of the SEMA Show, visit www.semashow.com/education .

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.

The SEMA High School Vehicle Build Program will provide 10 high schools with hands-on-learning opportunities and expose hundreds of students to the $44.6 billion automotive specialty equipment industry.

SEMA HIGH SCHOOL PROGRAM EXPANDS FROM ONE TO TEN, IN JUST TWO YEARS
-- Self-sustaining Program Engages Youth and Provides Hands-On Learning --
DIAMOND BAR, Calif. (Oct. 14, 2019) -- The SEMA High School Vehicle Build Program, now entering its third year, will provide 10 high schools with hands-on-learning opportunities and expose hundreds of students to the $44.6 billion automotive specialty equipment industry.
The program began in 2017, with one vehicle and one high school. Using donated parts from 23 SEMA member manufacturers, students from Santa Fe Early College Opportunities Applied Science Magnet High School (Santa Fe ECO), from Santa Fe, NM, built a ’15 four-wheel-drive Jeep Wrangler Unlimited that was auctioned off to raise money so that the program could be replicated and even grow. The following school year, the SEMA High School Vehicle Build Program expanded to include five high schools. This year, the program will include ten vehicles consisting of Jeep Wrangler TJ’s and 3rd Generation Toyota 4Runners.
The program aims to engage students in the customization lifestyle and introduce them to a career path within the automotive aftermarket industry by connecting high school automotive shop classes with specialty-equipment manufacturers products to build one-of-a-kind customized vehicles.
“We launched this program with the goal of offering students a hands-on learning experience while enhancing existing curriculum in high school automotive shop courses,” said Katie Hurst, SEMA Youth Engagement Programs Manager. “Not only did we reach that goal, but the program was so successful that now we are expanding the program to reach even more high school automotive shop students.”
Although applications to participate in the 2019-2020 vehicle build have already closed, SEMA is currently in the process of securing parts donations from parts manufacturers, and volunteers to serve as industry mentors, to students.
By contributing parts, participating companies will have their product installed on the vehicle(s) as well as receive recognition through the build website and in SEMA build promotions.
“The program not only provides promising students with applicable skillsets and knowledge, but gives them a great sense of community,” said Hurst. “Through teamwork, passion and the generosity of our sponsors, we are truly able to make these vehicle builds one of a kind.”
In addition to the High School Vehicle Build Program, SEMA’s Educational Program includes Scholarship & Loan Forgiveness, SEMA Show Student Programs and career opportunities through the SEMA Career Center.
Companies interested in donating parts for the builds or learning more about the High School Vehicle Build Program can visit www.sema.org/student-builds or contact Hurst at katieh@sema.org.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $44.6 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com , or www.performanceracing.com.


***FOR IMMEDIATE RELEASE***

Contact:
Nikki Riedmiller - Kahn Media
818.881.5246 x108
Nikki@KahnMedia.com

PETERSEN AUTOMOTIVE MUSEUM EXTENDS "JESSI COMBS: LIFE AT FULL SPEED" FROM SEPTEMBER 27 THROUGH OCTOBER 3, 2019

Photo by Murray Shaw

Thanks to the generous support of BFGoodrich, the Petersen is able to extend the special exhibit until October 3 and continue highlighting Combs’ career as a fabricator, race car driver and television presenter
Los Angeles (September 26, 2019) – The Petersen Automotive Museum today announced it will extend “Jessi Combs: Life at Full Speed” from Friday, September 27 through Thursday, October 3, 2019 thanks to the generous support of BFGoodrich. The exhibit will be closed Thursday, September 26 in preparation for the extension. Admission to the exhibit is free or by suggested donation to The Jessi Combs Foundation, a new organization which seeks to educate, inspire and empower the next generation of female trailblazers and stereotype-breakers.

Located in the William E. Connor Penthouse, “Jessi Combs: Life at Full Speed” features key objects such as Combs’ Great American Race and Baja medals, her American Welding Society certificate, and several of her motorcycles including “Grand Marshal Bike,” a 2016 Harley-Davidson Dyna Low Rider S, “Cocky Commuter,” a 2019 Harley-Davidson Fat Bob, “Jessi’s Chopper,” a 1976 Harley-Davidson Sportser with a beautifully engraved engine, and “Lily” 2013 Harley-Davidson Softail Slim.

Part of the original display, the Geiser TT, Savvy 88 and Goldie Rocks will leave the exhibit for the 2019 Off-Road Expo at the Pomona Fairplex. They will be on display at the Off-Road Expo from Saturday, September 28 through Sunday, September 29; the Savvy 88 and Goldie Rocks will be rejoining the Petersen exhibit on Monday, September 30. The Jessi Combs Foundation stickers will be available by donation at the Ultra 4 booth. The exhibit was produced by Terry Madden, Liz Ferrin and curated by Brittanie Kinch.

“Thanks to her many fans, ‘Jessi Combs: Life at Full Speed’ has been an incredible success for both the museum and The Jessi Combs Foundation,” said Petersen Automotive Museum Executive Director Terry L. Karges. “Jessi inspired many people in our community, and her influence is evident in the overwhelming response that this exhibit has received so far.”

“Jessi Combs: Life at Full Speed” is free to the general public. Visitors are still required to pay standard general admission prices if they would like to view other Petersen Automotive Museum exhibitions.

To learn more about The Jessi Combs Foundation, please visit www.TheJessiCombsFoundation.com. For more information about, please visit www.Petersen.org/jess .

ABOUT THE PETERSEN
About Petersen Automotive Museum
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $14 for seniors, $11 for children ages 4 to 17. Active military with ID, personal care attendants and children under four are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information call 323-930-CARS or visit www.Petersen.org.

About Lucas Oil Off-Road Expo
Learn more about Lucas Oil Off-Road Expo Here
See press release:Life at Full Speed Extended Press Release FINAL

Jessi Combs: Life at Full Speed” Now Open at Petersen Automotive Museum Through Wednesday, September 25, 2019

"Jessi Combs: Life at Full Speed” Now Open at Petersen Automotive Museum Through Wednesday, September 25, 2019
Contact: Nikki Riedmiller – Kahn Media 818/881-5246 Nikki@KahnMedia.com
The special exhibit highlights Combs’ career as a fabricator, race car driver and television presenter. Exhibit proceeds benefit The Jessi Combs Foundation, a new organization dedicated to educating, inspiring and empowering the next generation of female trailblazers and stereotype-breakers.
Los Angeles (September 23, 2019) – On Sunday, September 22, 2019, the Petersen Automotive Museum opened a special exhibit honoring the life and accomplishments of Jessi Combs, also known as “The Fastest Woman on Four Wheels.” Admission to the exhibit is free or by suggested donation to The Jessi Combs Foundation. “Jessi Combs: Life at Full Speed” runs through Wednesday, September 25, 2019. Located in the William E. Connor Penthouse, “Jessi Combs: Life at Full Speed” features objects from Combs’ workshop and studio in Long Beach, California. Items on display include several of her motorcycles, personal notebooks and memorabilia, original Chip Foose drawings from her time on “Overhaulin’,” welding jackets and racing helmets, as well as various accolades including her Baja and Great Race medals. “’Jessi Combs: Life at Full Speed’ is special and unlike any other exhibit at the Petersen because it honors an extraordinary woman who left her mark on not only the automotive community but the entire world,” said Petersen Automotive Museum Executive Director Terry L. Karges. “Visitors of the exhibit will be moved by Combs’ accomplishments and, most importantly, inspired to achieve their goals and dreams just as she had throughout her life.” The exhibit opening marked the official launch of The Jessi Combs Foundation. The mission of the foundation is to educate, inspire and empower the next generation of female trailblazers and stereotype-breakers. Its guiding principle is the simple question, “What Would Jessi Do?” “Jessi Combs: Life at Full Speed” is free to the general public. Visitors are still required to pay standard general admission prices if they would like to view other Petersen Automotive Museum exhibitions. To learn more about The Jessi Combs Foundaton, please visit www.TheJessiCombsFoundation.com . For more information about, please visit www.Petersen.org/jessi . ###
About Petersen Automotive Museum The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $14 for seniors, $11 for children ages 4 to 17. Active military with ID, personal care attendants and children under four are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information call 323-930-CARS or visit www.Petersen.org .
Photo Credit: Charlie Weisel


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Photo Credits: Charlie Weisel

Chanhassen Autoplex to Host Final Cars and Caves Event of the Season

Saturday, Sept. 28 – Benefitting the Chanhassen Fire Department

Chanhassen, Minn. (September 17, 2019) – The Chanhassen Autoplex will be hosting its final Cars and Caves series event of the year on Saturday, Sept. 28 from 8 a.m. until noon.
This free and family-friendly auto activity will feature a variety of cars, including classics, hotrods, muscle cars and exotics. Voluntary donations for the Chanhassen Fire Department
will be accepted at the door.

Guests are encouraged to drive to the AutoPlex in their collector, classic or exotic car in the designated exhibition space. All guests are encouraged to arrive early due to limited on-site
parking. Coffee, beverages and food will be provided by local food trucks.

Cars & Caves events feature collector, classic and exotic cars and motorcycles displayed all throughout the AutoPlex’s 120 garage condominiums. These nationally-known “man caves”’
are themed to reflect the owners’ specific interests along with their personal car and automobilia collections.

WHEN: Saturday, Sept. 28, 2019
8 a.m. – noon
Gates open at 7:30 a.m.

WHERE: Chanhassen AutoPlex
8150 Audubon Road, Chanhassen, Minn. 55317

INFO: www.chanhassenautoplex.com/cars-and-caves

SPONSORS: LaMettry’s Collision, Unique Mankato, Hatzung Insurance, Floyd Security, Garage Floor Coating MN, Premier Pool & Spa, and Anderson Photography.

MORE: The Chanhassen AutoPlex is a private garage condominium community located in Chanhassen, Minnesota. The 120 owners use their garage condos to store,
showcase, and restore their collector, classic and exotic car and motorcycle collections. The Chanhassen AutoPlex is nationally recognized for its exquisite man
caves filled with car and automobilia collections.

CONTACT: Molly Steinke, Nemer Fieger, 612-309-1677, molly@nemerfieger.com

MOTORSPORTS ICON JESSI COMBS TO BE HONORED WITH TRIBUTE AND SPECIAL EXHIBIT AT THE PETERSEN AUTOMOTIVE MUSEUM BEGINNING SUNDAY, SEPTEMBER 22, 2019

 


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Los Angeles (September 17, 2019) – On Sunday, September 22, 2019, the Petersen Automotive Museum will open a special exhibit, located in the William E. Connor Penthouse, honoring the life and accomplishments of Jessi Combs, also known as “The Fastest Woman on Four Wheels.” Jessi tragically passed on August 27, 2019, while attempting to set a land speed record. Admission to the temporary exhibition is by suggested donation with proceeds benefitting The Jessi Combs Foundation.
The “Jessi Combs: Life at Full Speed” exhibition will feature objects from Combs’ workshop and studio in Long Beach, California. Items on display will include several of her motorcycles, personal notebooks and memorabilia, original Chip Foose drawings from her time on “Overhaulin’,” personal notebooks, welding jackets and racing helmets, as well as various accolades including her Baja and Great Race medals.
“Jessi Combs was an inspiration to the entire automotive community,” said Petersen Automotive Museum Executive Director Terry L. Karges. “This exhibit is an opportunity to move people, especially the future generation of women builders and enthusiasts, through Jessi’s incredible life story.”
Throughout her life, Combs sought to explore the relationship between women and machine, as a means to continually push and break stereotypical boundaries. As one of the few prominent female fabricators of her era, she endeavored to create programs and safe spaces that encouraged education and dialog about the industrial arts for women. “Jessi Combs: Life at Full Speed” seeks to further that effort, establishing a base for which The Jessi Combs Foundation can grow. The mission of the foundation is to educate, inspire and empower the next generation of female trailblazers and stereotype-breakers. Its guiding principle is the simple question, “What Would Jessi Do?”
“Jessi was the most amazing spirit that I have ever or will ever know,” said Jessi Combs’ boyfriend Terry Madden. “Her appetite for living life on the edge and pursuing her dreams to the fullest is an inspiration to me and all who knew her. The Jessi Combs Foundation will motivate young women who looked up to Jessi, empowering them to uncover their inner confidence and abilities so they, too, can achieve their dreams.”
“Jessi Combs: Life at Full Speed” will run through Wednesday, September 25, 2019, and is free to the general public. Visitors are still required to pay standard general admission prices if they would like to view other Petersen Museum exhibitions. For more information, please visit www.Petersen.org/jessi.

ABOUT THE PETERSEN
About Petersen Automotive Museum
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $14 for seniors, $11 for children ages 4 to 17. Active military with ID, personal care attendants and children under four are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information call 323-930-CARS or visit www.Petersen.org .


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SEMA SHOW PREPARES EXHIBITORS FOR SUCCESS

DIAMOND BAR, Calif. (March 22, 2019) -- Recognizing that auto part manufacturers invest in, and rely heavily on, the SEMA Show for their marketing promotions, SEMA Show organizers are hosting the 10th annual SEMA Show Exhibitor Summit on June 17-19, 2019, in Las Vegas, Nevada. During the two-and-a-half day training, exhibitors learn how to get the most out of the automotive industry’s premier trade event taking place November 5-8, 2019, at the Las Vegas Convention Center.

With sessions focused on best practices for building and marketing a booth, taking advantage of free value-added programs and exploring promotional opportunities, the Exhibitor Summit is geared toward new, first-time exhibitors and to new staff members from returning companies. While space is limited, participation is free to all exhibitors.

“Exhibitors will be able to learn from experts and network with other exhibitors,” said Tom Gattuso, SEMA VP of Events. “Our hope is that exhibitors leave the Summit with a solid plan that will help them get the greatest value from their investment.”

Similar to freshman orientations that many colleges offer to new students, there is no cost for exhibitors to register and meals and hotel accommodations are included. Exhibitors simply need to arrange for transportation to and from the event.

“As a long time participant of SEMA, the Exhibitor Summit gave us an opportunity to rethink our booth strategy and how we are connecting with our customers and future partners,” said Brian Moyer, Sr. manager marketing & sales from Steele Rubber Products. “With so much happening at SEMA it can become a challenge to capture all that is in front or available to you. The Exhibitor Summit provided us with insightful information on daily activities and expectations, which enabled us to create a clear and concise strategy for our booth and team.”

Exhibitors can sign up for the SEMA Show Exhibitor Summit at www.semashow.com/exhibitor-summit.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.


TWIN CITIES AUTO SHOW’S MILITARY SALUTE

Minnesotans’ Military Appreciation Fund Received $30,699 Donation from GMADA

Minneapolis (March 20, 2019) --- Last week, the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA) hosted its 5th annual Military Appreciation Day at the Twin Cities Auto Show. Free admission, compliments of Toyota, was given to those currently serving in the military and veterans with discounts for their families.

Twin Cities Auto Show News on the Ford GTs


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2019 Twin Cities Auto Show Latest News And Information


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2019 TWIN CITIES AUTO SHOW
Presented by Speedway®
Names 2019 Mercedes-Benz A-Class ‘Car of the Show’

One Lucky Show Attendee May Win Their Own 2019 Mercedes-Benz A-Class

Minneapolis (February 14, 2019) --- The Twin Cities Auto Show presented by Speedway® has named the 2019 Mercedes-Benz A-Class “Car of the Show.” The 46th annual Twin Cities Auto Show will roll into the Minneapolis Convention Center March 9 – 17, 2019. It is produced by the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA).

Feldmann Imports, Mercedes-Benz of St. Paul, Sears Imported Autos and the Twin Cities Auto Show will award one lucky Show attendee with a lease for their own 2019 Mercedes-Benz A-Class sedan. The public may register to win at the Show in the Main Entrance lobby and at the Mercedes-Benz display from March 9 to 13, 2019. The winner of the car will be announced on Friday, March 15, 2019.

This four-door car is the newest addition to the Mercedes-Benz lineup. The A-Class compact sedan is perfect for those looking to purchase a premium sedan at an affordable price point, with all the features you look for in a new car, including the all-new MBUX (Mercedes- Benz User Experience multimedia system). Models for the A-Class include the Front-Wheel Drive A 220 and the All-Wheel Drive A 220 4MATIC.

“They call it ‘A-Class’ for a reason – because it is so Advanced,” says Scott Lambert, president of GMADA. “With this new Mercedes-Benz User Experience (MBUX), the A-Class drives a new generation of user-friendly tech complete with voice recognition. All you have to do is ‘say the word’ and it listens to you. It is definitely the most high-tech Car of the Show the Twin Cities Auto Show has ever had.”

The MBUX infotainment system changes the game with a completely new user interface, natural speech recognition, touchscreen capabilities, and a new Touchpad. It incorporates artificial intelligence to improve the user experience, learning your habits over time and adapting to changes in patterns of behavior. The 7.0-inch digital instrument cluster and the 7.0-inch touchscreen multimedia display are also equipped with standard Smartphone Integration with Apple CarPlay and Andriod Auto.

Under the hood, buyers will find a 2.0L inline-4 turbocharged engine that produces 188 horsepower and 221 lb-ft of torque. The 7G-DCT dual-clutch transmission, with shift paddles on the steering wheel, pairs the power of the engine with fuel efficiency, allowing for both fun and practicality.

Safety is a top priority in every Mercedes-Benz vehicle, and the A-Class is no exception. The new A-Class comes standard with Active Brake Assist, which can help to effectively mitigate or avoid the consequences of rear-end collisions with slower-moving, stopping or stationary vehicles ahead. Other safety features are available with the Driver Assistance Package, such as Active Distance Assist DISTRONIC, Active Emergency Stop Assist and the intuitive Active Lane Change Assist.

Active Distance Assist DISTRONIC is an adaptive cruise control system that is able to provide route-based support to the driver in numerous situations and predictively adjust the speed when approaching bends, junctions or roundabouts. Active Emergency Stop Assist will apply the brakes to stop the A-Class in a controlled manner when the system recognizes that the driver is inactive for a long period of time. Once the vehicle comes to a stop, the parking brake will be applied and the emergency call system will activate. Active Lane Change Assist assists the driver by steering the vehicle when it detects that the lane is unoccupied.

The Twin Cities Auto Show is produced by the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA). The GMADA is an organization of 130 new car and truck franchised dealers in the Greater Minneapolis and St. Paul area. The 2019 GMADA Chair is Mike Roeder of Sears Imported Autos. GMADA President is Scott Lambert and the Auto Show Director is Mary Velline.

For more information on the 2019 Twin Cities Auto Show, please visit www.TwinCitiesAutoShow.com

Autoshow plate
2019 TWIN CITIES AUTO SHOW Presented by Speedway® March 9 – 17 at the Minneapolis Convention Center Minneapolis (January 8, 2019) --- The 46th Annual Twin Cities Auto Show presented by Speedway will roll into the Minneapolis Convention Center March 9 – 17, 2019. The event, the largest consumer show in the upper Midwest, is produced by the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA). The Twin Cities Auto Show is your chance to compare more than 600 vehicles from 35+ domestic and imported brands side by side - without driving all over town. This year’s display of vehicles will be the largest in years featuring an estimated $21 million in new vehicles and exhibits. Instead of just dreaming about it, the Twin Cities Auto Show is where you can actually sit behind the wheel in a compact, family sedan, SUV, truck, or luxury car. Some of the attractions for the 2019 Twin Cities Auto Show will include: The Luxury Ballroom which will feature more than $2 million worth of lavish vehicles. Included in the Luxury Ballroom is Acceleration Alley showcasing the fastest vehicles offered by the luxury sports car industry --- all with $75K+ price tags! Check out the latest in electric and hybrid vehicles in the Electric Room sponsored by Great River Energy. Drive Electric Minnesota and electric vehicle owners will also be on hand to answer questions and discuss · “Plug in Minnesota,” a service that provides information on charging stations along 1-35 and Highway 61. You have the great vehicle; now make it your own. At Custom Garage presented by Automotive Concepts, you'll be able to explore a wide range of opportunities to personalize your ride. “Ride & Drive” – Just like the phrase suggests - guests can head outside, get behind the wheel and drive their choice of a new vehicle from a variety of manufacturers including Ford, Mazda, Toyota and Volkswagen. The fun and interactive Camp Jeep takes guests on an obstacle course ride that covers over 30,000 square feet on the show floor. Take a 4-wheel drive and experience a Trail Rated off-road adrenaline rush. Troopers from the Minnesota State Patrol will be on hand to answer your questions and conduct a variety of programs throughout the week. Visit The Neighborhood powered by Millz House located just outside hall E. It's a comfy resting space for you and a fun spot for kids featuring play spaces by Millz house. New: Project Car Contest – The top three finalists in this first-ever contest will be on display and up for public vote. The competition was open to auto enthusiasts who worked on, built, or customized their vehicle. New: What’s 10-feet tall, 12 feet wide and weighs over five tons? The RAMINATOR! This Dodge Ram Heavy-Duty based monster truck will roll into the Twin Cities Auto Show’s Chrysler Dodge Jeep area. 2019 Auto Show Special Events · Military Appreciation Night is Tuesday, March 12 - Active military and veterans will receive free admission with valid military credentials courtesy of Toyota. Family and friends will receive $2 off at the gate. A ceremony will be held at 7 p.m. to showcase our respect for all branches of the military. · After Dark presented by Minnesota Monthly on Friday, March 15 - Specialty lighting will illuminate the Twin Cities Auto Show to produce a brilliant nighttime experience. The Auto Show will dim the house lights to allow guests to view an extravagant display of headlights, high beams, monitors, and doors lights. WEBSITE: TwinCitiesAutoShow.com HOURS: Saturdays 10 a.m. – 10 p.m. Sundays 10 a.m. – 7 p.m. Wednesday 10 a.m. – 10 p.m. Monday, Tuesday and Thursday 4 – 10 p.m. Friday 10 a.m. – 10 p.m. TICKETS: $12 for adults, $10 if purchased online in advance $6 for youth ages 11 – 15. Children 10 and under are FREE. All tickets are discounted to $6 on Wednesday, March 13. Discount coupons are available at participating Speedway stores and GMADA metro member auto dealerships. SOCIAL: Follow us on Facebook, Instagram and Twitter. Twitter and Instagram: @TCAutoShow Facebook: TCAutoShow Tag us: #TCAutoShow PRODUCER: The Twin Cities Auto Show is produced by the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA). The GMADA is an organization of 130 new car and truck franchised dealers in the Greater Minneapolis and St. Paul area. The 2019 GMADA Chair is Mike Roeder of Sears Imported Autos. GMADA President is Scott Lambert and the Auto Show Director is Mary Velline. SPONSORS: Speedway, Automotive Concepts, Great River Energy, Millz House, Minnesota Propane Association, Floyd Total Security, Twin City Jacuzzi, iHeart Radio, Polaris, Toyota, T-Mobile, Infinite Beauty, Artful Living, Minnesota Monthly, and DirectTV. MEDIA NOTE: Media Day will be held on Day One of the Twin Cities Auto Show from 8 – 10 a.m. before doors open to the public at 10 a.m. Credentialing details will be sent soon. ### Molly Mulvehill Steinke Media Relations Director

Ford’s new $45 million Advanced Manufacturing Facility is up and running and AmericanMuscle’s (AM) Justin Dugan received the VIP tour! In this episode of AM’s Mustang News, Justin gets up close and personal with Ford’s robots, learns the difference between virtual and augmented reality, and even looks at some of the 3-D printed components Ford will be using in future vehicles.

Watch it here: www.americanmuscle.com/hotlap-dec2018.htm

See News release from American Muscle Here:

 


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2019 Twin Cities Auto Show News

TWIN CITIES AUTO SHOW SEEKING ENTRIES FOR
INAUGURAL PROJECT CAR CONTEST

Minneapolis (December 19, 2018) --- The producers of the Twin Cities Auto Show are seeking entries for its inaugural Project Car Contest. The competition is sponsored by Minnesota Auto Dealers Association Service, Parts & Collision Council (MADA SPCC) and the Twin Cities Auto Show.

Project cars, a popular part of car culture, can be any street legal vehicle that has been altered by the submitter, either an individual or a group. This could be anything from an old classic restored by a father and son duo to an automotive class car project to a brand new “blinged-out” ride with cool accessories, wrap, and a swapped motor.

Entries are now being accepted online at www.twincitiesautoshow.com/show-info/show-features/projectcar.
Here, the entrant will be asked for details on the vehicle and its transformation, current photos and the story behind their creation. The deadline for entry is February 1, 2019 at 5 p.m.

Entries will be judged on the following criteria:
creativity;
fit, finish and quality of the work;
mechanical enhancements to the vehicle; and
the story behind the build.

Three finalists will get to display their Project Car at the 2019 Twin Cities Auto Show to be held March 9 – 17 at the Minneapolis Convention Center. Auto Show attendees will vote to determine the winner which will be announced on March 15.

In addition to big-time bragging rights, the grand prize winner will receive a trip for two of their choice to either the 2020 Barrett-Jackson Collector Car Auction or a 2019 NASCAR event.

The 46th Annual Twin Cities Auto Show presented by Speedway, the largest consumer show in the upper Midwest, is produced by the Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA).

The Twin Cities Auto Show is your chance to compare more than 600 vehicles from 35+ domestic and imported brands side by side - without driving all over town. This year’s display of vehicles will be the largest in years featuring an estimated $21 million in new vehicles and exhibits.

For information on the Twin Cities Auto Show as well as Project Car Contest rules and regulations, please visit www.TwinCitiesAutoShow.com


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July 12, 2019


10th Annual “Collector Car Appreciation Day” to be Celebrated on July 12, 2019

The SEMA Action Network (SAN) announced that the next Collector Car Appreciation Day (CCAD) will be celebrated on July 12, 2019. The date will mark the tenth consecutive commemoration in what is now an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.