FOR IMMEDIATE RELEASE
October 30, 2022
NEW STAGE ADDS ENERGY TO SEMA SHOW OUTDOOR AREA
-- Music and activities will anchor the stage throughout the week, with a keynote from Bill Carlton and the “Texas Metal” cast and the announcement of the SEMA Battle of the Builders also taking place --
DIAMOND BAR, Calif. (Oct. 30, 2022) – The new SEMA Show Out Front Stage will add energy and excitement to the 2022 SEMA Show, with activities and presentations starting on Monday, Oct. 31 (before the Show officially opens), and continuing through Friday, Nov. 4, when the SEMA Battle of the Builders winner is announced. Located in the lot just outside of the Las Vegas Convention Center’s Grand Lobby entrance, the stage will serve as a key destination for Showgoers.
“For many people, the SEMA Show Out Front Stage will ‘welcome’ them to SEMA Show,” said Tom Gattuso, SEMA vice president of events. “The area will set the tone and mood for what the SEMA Show represents. We’re excited for the industry to unite in Las Vegas and hope the SEMA Show Out Front Stage will add to the spirit of the Show.”
Among the scheduled activities taking place at the stage is the keynote featuring Bill Carlton and the cast of “Texas Metal” being interviewed by industry personality Cristy Lee. Taking place Thursday, Nov. 3, at 9:30 a.m., the one-hour session will entertain and give Showgoers a chance to hear directly from the stars behind the popular reality-TV program.
On Friday, Nov. 4, at 3:30 p.m., the winner of the SEMA Battle of the Builders competition will be announced at the SEMA Show Out Front Stage. With the competition unfolding throughout the week, the ultimate winner will be named just before the SEMA Show concludes and the SEMA Cruise kicks off.
Showgoers will be able to watch as other closed events take place at the stage, including the National Auto Body Council’s (NABC) SEMA Celebration on Wednesday, Nov. 2, at 9:00 a.m. Open exclusively to NABC members, the council will present awards, announce its Hall of Eagles recipients, and present nine Las Vegas veterans and families with a donated vehicle through the NABC Recycled Rides Program. Also taking place at the Stage is a closed event for exhibitors and media on Monday, Oct. 31.
The SEMA Show Out Front Stage (sometimes referred to as the “Reveal Stage” or the “Entertainment Stage”) is joined by other attractions in Silver Lot, including the Pennzoil “Dare to Perform” Experience and the eBay Motors Experience. For details and a floorplan on the attractions at the 2022 SEMA Show taking place Nov. 1-4 in Las Vegas, Nev., visit www.semashow.com or download the official SEMA Show Mobile App from the Apple App Store or Google Play Store.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

FOR IMMEDIATE RELEASE
October 30, 2022

The 2022 SEMA Show Mobile App provides immediate information about products in the New Products Showcase and vehicles displayed throughout the Show.

VEHICLE DATA, PRODUCT INFORMATION, WALKING DIRECTIONS INCLUDED IN 2022 SEMA SHOW MOBILE APP

-- Official mobile app includes comprehensive exhibitor list, schedule of education seminars, activities, celebrity appearances, and more --

DIAMOND BAR, Calif. (Oct. 30, 2022) – Navigating the Las Vegas Convention Center and obtaining details on the many SEMA Show products and vehicles is easier than ever with the use of the Official SEMA Show Mobile App. Through the product and vehicle scanning features, the mobile app provides immediate information about products in the New Products Showcase and about vehicles displayed throughout the Show.

The product and vehicle scanning options were amongst the most popular features of last year’s SEMA Show Mobile App. Other features of the SEMA Show Mobile App are a list of exhibitors, seminars, events, celebrity appearances, and turn-by-turn directions for getting around the SEMA Show. Directions and information can be obtained while in offline mode; WiFi and/or data is not required.

“The SEMA Show Mobile App is a robust tool that gives Showgoers valuable onsite information,” said Tom Gattuso, SEMA vice president of events. “The turn-by-turn directions has always been a popular feature, and the Product and Vehicle Scanners were huge hits last year. The tools will equip attendees to be able to make decisions immediately while at the Show.”

The official SEMA Show Mobile App is available for download from the Apple App Store or Google Play Store. Those who downloaded and still have the SEMA Show Mobile App on their phones from previous years can update the data through the existing app; a new download is not required. In the app, go to the “Settings” icon in the upper-right corner, select “Exit to Show List”, and select “2022 SEMA Show.” The 2022 exhibitor list, vehicle and product details, event listings, and other details for this year’s SEMA Show will update.

The SEMA Show takes place Nov. 1-4, 2022, in Las Vegas, Nev. For details, visit www.semashow.com.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

FOR IMMEDIATE RELEASE
October 13, 2022


Kevin Hart’s Muscle Car Crew will be the keynote speakers on opening day of the 2022 SEMA Show. The cast will discuss their inaugural television series and what it’s been like to immerse themselves into the car culture.
Kevin Hart's Muscle Car Crew Joins 2022 SEMA Show
DIAMOND BAR, Calif. (Oct. 13, 2022) – Kevin Hart’s Muscle Car Crew will be at the 2022 SEMA Show, where they will entertain Showgoers with expanded stories about their inaugural television series and what it’s been like to immerse themselves into the car culture. As keynote speakers on the SEMA Show’s opening day, cast members will join television personality Chris Jacobs at 10:00 a.m. on Tuesday, Nov. 1, 2022, at the Paradise Event Center.
With Jacobs hosting the interview, the discussion will tap into the unique passion that unites the automotive industry. Like the MotorTrend series that chronicled their experience, the SEMA Show keynote address is about having a good time and making connections.
“Kevin Hart’s Muscle Car Crew represents SEMA’s membership and the tremendous enthusiasm we all have for this culture,” said Pamela Brown-Matthis, SEMA director of education. “Their story is driven by passion and a deep love for all things automotive. That passion shows through on the screen, and it will come through even more live on stage at the SEMA Show.”
The keynote address is part of a new component of the 2022 SEMA Show Education Program. Five keynote addresses will be held during the week, with each keynote address featuring iconic industry personalities who will educate while entertaining. Speakers will include car enthusiasts, thought leaders, innovators, and entertainers who will bring fresh perspectives and innovative ideas to help elevate and strengthen attendees’ business and personal growth strategies.
Key members of Kevin Hart’s Muscle Car Crew kick off the series on Tuesday, Nov. 1. Legendary NFL running back Emmitt Smith, who became a NASCAR Xfinity Series team co-owner last summer, anchors the week as the keynote speaker for Friday, Nov. 4. Other keynotes will be announced at a later date.
The SEMA Show is a trade-only event where manufacturers, buyers, and industry professionals go to connect and do business. The upcoming event takes place Nov. 1-4, 2022, at the Las Vegas Convention Center. For details about the SEMA Show Education Program and a complete schedule of seminars available, visit www.semashow.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks.
Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

FOR IMMEDIATE RELEASE
October 06, 2022

The new eBay Motors Experience feature at the 2022 SEMA Show will anchor the outdoor area of the Las Vegas Convention Center.

eBay Motors Experience Brings Industry Products to Life at
2022 SEMA Show

-- New feature includes extreme performance, immersive ride-alongs, up-close builds --

DIAMOND BAR, Calif. (Oct. 6, 2022) – The 2022 SEMA Show will include a brand-new feature—the eBay Motors Experience, where attendees will be able to experience the industry’s products live, in action. Located in more than 100,000-sq.-ft. of space in front of the Las Vegas Convention Center, eBay Motors Experience will anchor the outdoor area and welcome Showgoers with dynamic, experiential activities as soon as they arrive onsite.

The eBay Motors Experience will consist of multiple activities taking place simultaneously. Showgoers will be able to witness extreme performance at the Hoonigan Burnyard, take part in immersive ride-alongs, and get up-close to some of the industry’s most coveted vehicle builds.

“The eBay Motors Experience will be the center of the action at this year’s Show,” said Tom Gattuso, SEMA vice president of events. “It will be set up so that attendees are able to engage with the vehicles and the products in a way that they’ve never been able to do before. Showgoers are going to feel the impact of the feature immediately when they arrive at the Show.”

The eBay Motors Experience is open to all credentialed SEMA Showgoers during the event, Tuesday-Friday, Nov. 1-4. To learn more about the 2022 SEMA Show or to register for the event, visit www.semashow.com or download the official SEMA Show mobile app.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

FOR IMMEDIATE RELEASE
October 04, 2022

Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show will feature dozens of industry influencers, celebrities, and industry education that will help professionals in the automotive aftermarket.

SEMA Show’s Pennzoil “Dare to Perform” Experience Combines Fun Entertainment with Valuable Education
-- John Hennessey, Chelsea DeNofa, Vaughn Gittin Jr., Adam LZ, and Joey Logano among the celebrities scheduled to appear --
DIAMOND BAR, Calif. (Oct. 4, 2022) – With dozens of industry influencers, celebrities, noteworthy builds, games, prizes, and activities, Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.
In the 12,150-square-foot area located in Booth 81059 just outside the main entrance of the Las Vegas Convention Center, Showgoers will be able to connect with top names, including John Hennessey, Chelsea DeNofa, Vaughn Gittin Jr., Adam LZ, Joey Logano, and more. Meanwhile, games and contests will be taking place, and technical experts will explain and conduct live demonstrations showcasing how motor oils protect a vehicle’s engine.
“The Pennzoil ‘Dare to Perform’ Experience is a fun and engaging way for professionals at the SEMA Show to build career-boosting connections and learn what’s new in the industry,” said Tom Gattuso, SEMA vice president of events. “The interactive demonstrations and in-person activities contribute to an engaging experience that you can only get at the SEMA Show in Las Vegas.”
Open to all credentialed SEMA Showgoers, the Pennzoil “Dare to Perform” Experience will have something happening throughout the week. Complimentary coffee will be available during Pennzoil’s “Perfect Pour,” Tuesday-Thursday, Nov. 1-3, from 8 a.m. to 11 a.m. The celebrity appearance schedule will be posted at www.pennzoil.com/sema, as well as on www.semashow.com and through the official SEMA Show mobile app.
To learn about all the interactive and engaging features at the 2022 SEMA Show, taking place Nov. 1-4 at the Las Vegas Convention Center, visit www.semashow.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

FOR IMMEDIATE RELEASE
October 03, 2022

The OPTIMA Ultimate Street Car Invitational is growing its activation at the 2022 SEMA Show by hosting three of its five segments during the Nov. 1-4 trade show.
OPTIMA BRINGS EXPANDED HIGH-PERFORMANCE ACTION
TO THE 2022 SEMA SHOW


-- SEMA Showgoers Get Front-Row Seats as the Top 100 Road-Worthy Vehicles Compete for the Title of the Ultimate Street Car --
DIAMOND BAR, Calif. (Oct. 3, 2022) – The OPTIMA Ultimate Street Car Invitational (OUSCI) is bringing live, action-packed excitement to the SEMA Show, growing its activation with three of its five segments unfolding during the 55th annual trade show, Nov. 1-4, 2022, in Las Vegas, Nev.
The competition’s Peak Performance Challenge (a timed segment) and the Lingenfelter Design & Engineering Challenge took place at the SEMA Show for the first time in 2021. Those two segments will return to this year’s SEMA Show, while the Autocross portion of the competition makes its debut at the Las Vegas Convention Center’s Bronze Lot during the exclusive trade-only event. The remainder of the OUSCI continues Nov. 5-7, 2022, at the Las Vegas Motor Speedway.
“As an expanded feature at the 2022 SEMA Show, OPTIMA’s Ultimate Street Car Invitational is an iconic competition that will showcase the aftermarket’s potential,” said Tom Gattuso, SEMA vice president of events. “With modifications that enhance the performance of the vehicles, the competing cars and trucks embody what the SEMA Show is all about. It’s going to be exciting to watch the action up close and in person.”
With six regional qualifying events spanning more than eight months, the OUSCI includes the country’s top road-worthy modified vehicles. Top performers from the regional events receive coveted invitations to compete in the final competition, with a handful of spots reserved for vehicles selected at the SEMA Show.
Since 2008 when the OUSCI debuted, an additional highlight for Showgoers has been a display of all 100 competition vehicles at the SEMA Show in an area known as Optima Alley. At the end of the Show, the vehicles parade out of the convention center and make their way to Las Vegas Motor Speedway, where they compete in a five-part competition. Last year two of the segments kicked off the competition and took place at the SEMA Show. This year, the SEMA Show will host three of the five segments.
“It’s rare to be able to witness so many vehicles push the limits of performance and agility,” said Gattuso. “To see the competition unfold live is exhilarating and inspiring.”
The Bronze Lot is located in the outdoor area south of South Hall. For details about the 2022 SEMA Show, including a floor plan showing where the Bronze Lot is or to apply for credentials to attend the SEMA Show, visit www.semashow.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks.

Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

FOR IMMEDIATE RELEASE
September 29, 2022

Larry Chen, ChrisFix, TJ Hunt, Adam LZ, and Alex Taylor are the five finalists for the 2022 SEMA Automotive Influencer of the Year award. The new award recognizes influencers who have made a positive impact on the automotive industry.

SEMA ANNOUNCES FINALISTS FOR INAUGURAL AUTOMOTIVE INFLUENCER OF THE YEAR AWARD

-- The new SEMA Automotive Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to an influencer who has made a positive impact on the automotive industry --

DIAMOND BAR, Calif. (Sept. 29, 2022) – SEMA (Specialty Equipment Market Association) announces the finalists for its first-ever SEMA Automotive Influencer of the Year award. The new program recognizes content creators and social media influencers who have significantly supported and helped build enthusiasm for the automotive industry and car culture. The new award will be presented to one of the top-five finalists at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.

The five finalists for the 2022 SEMA Automotive Influencer of the Year award are Larry Chen, ChrisFix, TJ Hunt, Adam LZ, and Alex Taylor.

The award is a result of the rise of content creators’ and social media influencers’ impact on the industry. Finalists for the award were selected based on their presence and influence across social media channels, including YouTube, Instagram, Facebook, TikTok, and more. The coveted SEMA Industry Awards Banquet will host the finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.

“These influencers and creators have built up a tremendous voice to help promote, shape, and protect the automotive industry,” said SEMA Chairman James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a personal and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognize them for their contributions.”

Fueled by the SEMA Show’s energy and passion, influencers will head to Las Vegas during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings, and attend industry gatherings while sharing their experiences for the world to see.

“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”

The SEMA Automotive Influencer of the Year award winner will be announced at the newly revamped SEMA Industry Awards Banquet on Thursday, Nov. 3. The banquet, which is the annual celebration of the specialty-equipment industry, will also provide the backdrop for the presentation of other industry awards, including SEMA Person of the Year and SEMA Gen-III Innovator of the Year.

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $50.9 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit For more information, visit www.semashow.com or www.sema.org

FOR IMMEDIATE RELEASE
September 15, 2022

SEMA Ignited, the official SEMA Show after-party, will feature a rolling car show, music, food, entertainment, and exhibitions, as well as limited Friday Experience packages that include Friday access to SEMA Show.

SEMA Show Concludes With Expanded After-Party

-- SEMA Ignited features rolling car show, music, food, entertainment, and exhibitions --

-- Limited Friday Experience package includes general admission to SEMA Ignited,
Friday access to SEMA Show, and one-year SEMA Individual Membership --

DIAMOND BAR, Calif. (Sept. 15, 2022) – After the SEMA Show concludes, the iconic cars and trucks from the business-to-business event will emerge from the Las Vegas Convention Center and make their way to SEMA Ignited – the official SEMA Show after-party where consumers will have their first chance to see the one-of-a-kind vehicles that debuted at the world’s premier automotive trade gathering earlier that week. Taking place at the convention center’s West Hall Parking Lot from 3:00 pm to 10:00 pm PT on Friday, November 4, SEMA Ignited is a combination of a car show, parade, music, food, entertainment, and exhibitions all rolled into what becomes the ultimate automotive celebration.

Now in its eighth year, SEMA Ignited is where consumers see, hear, and – in some cases – get up-close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where car enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities, and experience the excitement of the growing aftermarket firsthand. In addition to demonstrations from Formula DRIFT drivers from throughout the world, this year’s event will include simultaneous live attractions and activations. One of this year’s main attractions is the Urias Globe of Death, a group of daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball.

“There is something for everyone at SEMA Ignited,” said Tom Gattuso, SEMA vice president of events. “As the official after-party of the SEMA Show, guests of all ages can come and experience the best of the SEMA Show, see the custom builds, meet automotive celebrities, and enjoy live entertainment. Our exhibitors and builders are anxious to meet with the public and show off their latest products and unique builds.”

General admission tickets allow access into SEMA Ignited. Car enthusiasts may choose to purchase upgraded tickets for reserved seating where they’ll be able to sit and watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and comes with a one-year SEMA Individual Membership.

“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show and engage with the industry as SEMA Individual Members,” said Gattuso. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”

All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit www.semaignited.com. To learn more about the SEMA Show, visit www.semashow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

The 2022 SEMA Show New Products Showcase will highlight products in 18 categories, including new categories focused on electric vehicles and Advanced Driver Assistance Systems.

2022 SEMA Show New Products Showcase Expands

-- Top Buyer and Media Destination to Include New Categories Focused on Electric Vehicle (EV) and Advanced Driver Assistance System (ADAS) Products --

DIAMOND BAR, Calif. (Sept. 13, 2022) – Consistently voted as the No. 1 destination by SEMA Show buyers and media, the 2022 New Products Showcase will expand to include two new product categories. Showgoers will find products related to electric vehicles (EV) and Advanced Driver Assistance Systems (ADAS) along with products in 16 other categories, in what is the world’s largest display of new automotive aftermarket products.

Accessible exclusively to SEMA Showgoers on November 1-4, 2022, the New Products Showcase is the automotive aftermarket industry’s most comprehensive collection of new and trending products. SEMA Show attendees visit the area to discover and see parts and accessories before they hit the market. A Featured Products component includes items that may not qualify as new; the product may have been on the market for more than a year but is amongst an exhibitor’s top products.

“Through the SEMA Show New Products Showcase, buyers, retailers, and distributors can easily discover and learn about all the hot products that they may want to carry,” said Tom Gattuso, SEMA vice president of events. “They will find details about the products, including the exhibitor’s booth number. They can then connect directly with the manufacturer on the Show floor to learn more. It’s no surprise that SEMA Show buyers rely on the New Products Showcase to help them stock their shelves.”

Details on all the products from the Showcase are also included in the SEMA Show mobile app, giving attendees a year-round resource to help them after the Show. The mobile app’s product scanning feature enables attendees to flag items of interest and create custom lists of noteworthy products. Only at the SEMA Show in Las Vegas will attendees be able to connect with all product experts from the exhibiting companies for quality one-on-one discussions, demos, and presentations.

Participation in the New Products Showcase, available as a benefit to SEMA Show exhibitors, is easy and affordable. All exhibitors qualify to submit one product entry at no cost. Subsequent entries range from $75-$150 each, depending on the submission date, and there is no limit to the number of entries. New this year is an on-site freight delivery service to make it easier than ever for exhibitors in West, North, and Central Halls to participate.

Through the new service, exhibitors drop off their products at a nearby designated area in their respective hall, and then coordinate to meet the product at the New Products Check-In area in South Hall.

Qualifying products may also be recognized as a Best New Product. Winners and runner-ups in 18 categories – including the new EV and ADAS categories – will be announced and presented at the Kickoff Breakfast on Tuesday, November 1, just before the official opening of the SEMA Show. Additionally, all products in the Showcase are professionally photographed. The photos are often used by outside media and helps brand awareness.

“Exhibitors that participate in the New Products Showcase report much higher success than those that do not participate,” said Gattuso. “Research tells us that exhibitors with products in the Showcase see more buyers in their booths and receive more media coverage than those who do not participate in the Showcase.”

A nearby transportation hub that includes taxi and shuttle drop-off, as well as an entry point for the Las Vegas Convention Center underground tunnel, makes it easy for attendees to visit the Showcase. More than 2,000 product entries are expected to be included in this year’s Showcase.

Exhibitors can enter the SEMA Show New Products Showcase by visiting www.semashow.com/new-products-rules . To register to attend the SEMA Show, visit www.semashow.com/register .

The four-day SEMA Show is a trade-only event that connects manufacturers of automotive specialty products with buyers from all over the world. Taking place in Las Vegas, Nevada, exhibitors come to the annual event to debut new products that enhance the performance, styling, and functionality of cars, trucks, and SUVs.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

Chip Foose created original pieces of art that will be woven into signage throughout the Las Vegas Convention Center to help give the 2022 SEMA Show a new look.

INDUSTRY LEGEND CHIP FOOSE NAMED OFFICIAL SEMA SHOW ARTIST
-- Foose's prominent artistry will help give Showgoers a new experience at the 2022 SEMA Show and beyond --
DIAMOND BAR, Calif. (Aug. 18, 2022) – Legendary car builder and industry icon Chip Foose will help give the 2022 SEMA Show a new look as the official artist of this year's trade show. Foose created original pieces of art that will be woven into signage throughout the Las Vegas Convention Center and in marketing materials for the Show to help reflect each segment of the industry in a special and authentic way.
“This opportunity is allowing me to be creative in a different fashion. Usually my drawings have been a tool to build the final art, which are the cars that we create at Foose design, but these drawings are the final art to be used at the SEMA show,” said Foose. “I'm excited to entertain and connect with SEMA Show attendees in a new way."
SEMA Show officials feature a new artist every three years to add a level of authenticity to something that most trade shows in the world leave to a sign designer. Foose is the fourth celebrated automotive artist—joining Alex Carmona, Max Grundy, and Ed Tillrock—whose artwork will give Showgoers a new experience at the event.
“We are honored to have Chip Foose as our SEMA Show artist for the next three years and see his creative side in a different and new way—outside the car and on paper,” said Tom Gattuso, SEMA Vice President of Events. “Chip has gone above and beyond with this original artwork for the Show, which will help build the best automotive trade show experience in the world. We are thrilled to share these incredible images as they will truly bring the Show to the next level.”
Foose has become a household name in and out of the automotive industry. He has appeared in several television shows and has won numerous awards and accolades for his vehicle builds, including becoming the youngest person to be inducted into the Hot Rod Hall of Fame in 1997. Foose was also inducted into the Darryl Starbird Rod & Custom Car Museum Hall of Fame in 2002, the Grand National Roadster Show Hall of Fame in 2003, the Detroit Autorama "Circle of Champions” Hall of Fame in 2012, the San Francisco Rod and Custom Motorcycle Hall of Fame in 2005, and the SEMA Hall of Fame in 2016. To learn more about Foose, visit www.chipfoose.com.
The 2022 SEMA Show, taking place November 1-4 in Las Vegas, is an annual four-day trade event that makes it possible for manufacturers of automotive aftermarket parts and accessories to connect with and conduct business with buyers from all over the world. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending SEMA’s career development and business improvement education sessions and seminars hosted by top industry professionals. To learn more and register to attend, visit www.semashow.com.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $50.9 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit www.semashow.com or www.sema.org , 909/396-0289.

SEMA Show attendees can learn about current and future trends, proven business strategies, and new opportunities from industry leaders and experts as part of the 2022 SEMA Show Education Program.

SEMA SHOW TO FEATURE ELEVATED EDUCATIONAL PROGRAM THAT FOCUSES ON PERSONAL AND PROFESSIONAL DEVELOPMENT

-- Attendees can choose from more than 70 sessions in 14 tracks that will take immediate returns to the next level --

DIAMOND BAR, Calif. (Aug. 16, 2022) – Dozens of industry leaders and experts will take the stage at the 2022 SEMA Show Education Program, where attendees will have the opportunity to learn about current and future trends, proven business strategies, and new opportunities while at the annual event taking place in Las Vegas, in November.

Beginning on Monday, October 31 – the day before the official opening of the four-day SEMA Show – the 2022 SEMA Show Education Program will include more than 70 free and premium sessions within 14 tracks. Showgoers may choose individual sessions across different tracks, mixing and matching the offerings to create a personalized agenda that meets one’s individual needs.

“The Education Program is one of the SEMA Show’s key pillars, and it’s always been highly rated by participants,” said Pamela Brown-Matthis, SEMA Director of Education. “We challenged ourselves and pushed to make the program better than ever. We focused heavily on bringing in elite subject matter experts and high-profile industry leaders. SEMA Show attendees are encouraged to take advantage of the opportunity to hear from industry experts while at the Show.”

New this year are four sessions focused on challenges and opportunities associated with Diversity, Equity, and Inclusion (DEI) in the workplace. The first DEI session, "Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace," takes place Tuesday, November 1, and will presented by James Pogue, Ph.D., President & CEO of JP Enterprises. Part of the Business Management Track, each DEI session will feature thought leaders, skill-building seminars, networking, inspiring role models, and action-oriented content.

“Celebrity Insights,” moderated by African American Racers Association Cofounder Chris Harris, features automotive celebrities, legends, and luminaries with diverse backgrounds and experiences. The one-hour discussion will give attendees a glimpse into the lives of some of their favorite personalities. “Celebrity Insights” takes place on Friday, November 4, along with five other sessions that comprise the brand-new Enthusiast Track program.

Returning by popular demand is the Leadership Essentials Track, presented by Dale Carnegie. Consisting of six courses spread out over three days, the program can be taken as a whole or individually. Each course features acclaimed trainers from Dale Carnegie. Known for having a leadership, communications and sales program that improves both individual and business performance, Dale Carnegie Training focuses on core human relations principles and is said to transform lives.

Also continuing in 2022 are comprehensive programs from partners, including the Society of Collision Repairers (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR), and the Tire Industry Association (TIA).

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA Vice President of Events. “We encourage Showgoers to take advantage of all the elements of the SEMA Show, so that they get the greatest ROI.”

All sessions are held in meeting rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule seminars between meetings with exhibitors. Registrants can sign up for the education program while applying for SEMA Show credentials at www.semashow.com/register. Those who are already approved for credentials can add education sessions by going into their SEMA Show dashboard. Sessions will also be able to be added through the SEMA Show mobile app. This year’s information will be updated in the mobile app in August, but the app can be downloaded now from the app store.

The SEMA Show is the world premier automotive trade show, featuring new products and trends in vehicle customization. Complete details about the November 1-4, 2022, SEMA Show taking place in Las Vegas, NV, are available at www.semashow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org , 909/396-0289.

The new SEMA Automotive Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to an influencer who has has made a positive impact on the automotive industry.

SEMA TO RECOGNIZE SOCIAL MEDIA CREATORS WHO HAVE HELPED BUILD ENTHUSIASM FOR CAR CULTURE WITH AUTOMOTIVE INFLUENCER OF THE YEAR AWARD

-- The new award will be presented at the 2022 SEMA Show Industry Awards Banquet and honor a top influencer who has made a positive impact on car enthusiasts --
DIAMOND BAR, Calif. (Aug. 4, 2022) – SEMA (Specialty Equipment Market Association) announces a new program that recognizes content creators and social media influencers who have significantly impacted the automotive industry and car culture. The new SEMA Automotive Influencer of the Year award will be presented at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and uses his or her platform to positively impact car enthusiasts of all ages.
The award is a result of the rise and impact of content creators and social media influencers on the industry. Finalists for the award will be selected based on their presence and influence across social media channels, including YouTube, Instagram, Facebook, TikTok, and will be recognized for the first time at the SEMA Industry Awards Banquet.
“So many automotive influencers have built up a tremendous voice to help promote, shape, and protect the automotive industry,” said SEMA Chairman James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a unique and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognized them for their contributions.”
Fueled by the SEMA Show’s energy and passion, hundreds of influencers head to Las Vegas each year during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings, and attend industry gatherings while sharing their experiences for the world to see.
Five finalists for the Automotive Influencer of the Year award will be announced in September and then honored on-stage at the 2022 SEMA Show Industry Awards Banquet in November. As part of the Banquet’s celebratory recognition and in front of the industry’s most involved influential leaders, videos will play to highlight each finalists’ positive impact and pay tribute to their unwavering passion for the automotive culture before a final winner is revealed.
“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”
Finalists and the winner will be based on their creativity of original, entertaining, and informative automotive media content. Qualifications also include a loyal and substantial following of passionate and engaged automotive enthusiasts and having used a social media platform to promote positive automotive content that has benefited the automotive aftermarket and culture.
To submit a recommendation or for more information on the award, visit www.sema.org/influencer-of-the-year.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $50.9 billion specialty-automotive industry. The industry provides appearance, performance, comfo