A note from the guys at the California Truck Jamboree:"Celebrating 20 Years of Truck JAM" Greetings! Bringing back the old school! California Truck Jamboree was born in 1987 as a local show that stood out from the other shows. With passion, dedication, and vigor, Truck Jam has withstood the test of time. Known as one of the most prestigious truck shows in the industry, we will again shell out hundreds of trophies to only the finest vehicles. Over the years we have witnessed some of the most diverse trucks from across the nation. The 20th anniversary promises to deliver the largest assortment of custom trucks from around the nation, Hosted by Local Finesse. Join us as we lay the foundation for the next 20 years. May 6, 2007 (Trucks) & July 29th, 2007 (Cars & Trucks)
Sunday May 6th, 2007 9:00 am - 5:00 pm Irvine California Verizon Amphitheater @ Hidden Valley Park 8800 Irvine Center Drive, Irvine CA 92618 FREE Parking Custom & Classic Trucks Vendors "With Great Deals" "Pick Your Part Shocker Monster Truck CRUSH Burnout Contest Classic Bikini Contest Hosted by Nikkiz Angels Meet Miss Truck JAM 2007 MelyssaGrace Music by Mad House FX Discount Tickets Kids 12 & under FREE (with paid Adult) Show Truck Pre-reg. is $30. before April 15th, 2007. Enter the coupon Code: Family for a $5 discount (discount expires 4/09/07); apply for both shows and save even more plus extra tickets. Adult tickets are $15 at the Gate and Children under 12 are free with a paid admission. Discounts available online www.TruckJAM.com and in OC Truck Trader, OC Auto Trader, LA Truck Trader east & west, Street Trucks mag and more. Contact us at: 310-326-4526 www.TruckJam.com for more information. Next Event "Summer California Truck Jamboree Plus" (Cars & Trucks) Will be held July 29th, 2007 - Look for further details coming soon.... California Truck Jamboree Hires Driven FOR IMMEDIATE RELEASE CALIFORNIA TRUCK JAMBOREE ADDS MOMENTUM TO ITS 20th ANNIVERSARY PR CAMPAIGN BY NAMING DRIVEN MEDIA COMMUNICATIONS AS AGENCY OF RECORD -- California Truck Jam Hires Firm Specializing in Automotive to Drive its Communications Efforts -- LOS ANGELES -- (March 29, 2007) - California Truck Jamboree, North America's largest custom and classic truck show competition, announced that it has retained Driven Media Communications as its public relations agency of record to support its 2007 20th Anniversary events -- "20 Years of Truck Jam." Driven's efforts will include working in conjunction with California Truck Jamboree's management team in creating a public relations and marketing campaign for the 2007 shows marking the event's 20th Anniversary. In addition, Driven will help promote California Truck Jamboree through mainstream local and automotive media outreach, radio and television promotions, as well as assist in public relations efforts revolving around the May 6 Truck Jam and the July 29 Truck Jam Plus events. "With impressive experience driving public relations and marketing efforts for the automotive industry, we're excited to have Driven on board during such an important year," said Pierre Hoffmann, president, California Truck Jamboree. "Driven's marketing and PR strategies have already begun to set the stage for the 20th Anniversary Truck Jam to be bigger and better than ever." As California Truck Jamboree's public relations agency, Driven will leverage past experiences gained through working in the automotive industry with Ford Motor Company, Mazda North America, Lincoln Mercury, Mazda Motorsports, Toyota Motorsports, the Orange County Auto Show, the Inland Empire Auto Show, as well as other automotive-focused companies. "We are excited that California Truck Jamboree selected Driven to help grow an already stellar event. Truck Jam is the largest truck show in California and is a fan favorite among truck enthusiasts," said Michael Caudill, president and CEO, Driven Media Communications. "We believe our team's extensive background and experience in the automotive industry will help California Truck Jamboree host the most successful show to date." About Driven Media Communications, Inc. With offices in Costa Mesa and Temecula, California, Driven Media Communications, Inc. is a specialized marketing communications firm that delivers high-impact and targeted public relations and advertising programs to the greater automotive industry. Driven's core competencies include: brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. For more information about Driven Media Communications, please visit their website at www.drivenontheweb.com. About California Truck Jamboree In its 20th year of hosting fan-favorite truck shows in Southern California, California Truck Jamboree has become the largest custom and classic truck show competition in North America. Created with the hot-rodding, custom truck enthusiast in mind, California Truck Jamboree has grown to two shows a year with over 500 vehicles per show. Recently under new management, California Truck Jamboree events are geared towards the truck enthusiast, while focusing on entertainment that is fun for the whole family. For more information, please visit their website at www.truckjam.com. For media inquiries please contact: Lynne Kristensen/Michael Caudill DRIVEN Media Communications (951) 587-9465 lkristensen@drivenmc.com Thank you for choosing California Jamboree Events. California Jamboree, Inc. Office / Mailing Address: 1966 Lomita Blvd. Lomita, CA 90717 310-326-4JAM (4526) Office Hours: Monday - Friday - 9:00am - 6:30pm FAX 310-539-0935 http://www.TruckJAM.com Upcoming Events: California Truck Jamboree May 6, 2007 (Trucks) California Truck Jamboree Plus July 29, 2007 (Cars, Trucks & Motorcycles) Both Events Located at: Verizon Amphitheater @ Hidden Valley Park 8800 Irvine Center Drive, Irvine CA 92618

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